We are located at 6718 Broadcast Parkway in Loves Park, IL Just off Perryville, across from Peak Sports Club.

Shop local and save money? You bet.

Click here to see our current sale flyer, packed with bargains.

The quality of your health is directly related to the quality of your food.

No matter your age, living your best life means having the positive attitude and energy to enjoy every minute.

At Choices Natural Market, we believe that eating good food fuels not only your body but your spirit, as well.  When your body and spirit are supported your mood and energy improve. 

Keep it simple. 

Fuel your body with good food.

Good Food.

Our Standards.

Welcome to Choices Natural Market. We are unlike any other store in Rockford and it is obvious from the moment you walk through the door. There is a relaxed, positive vibe. We see you and we listen to you. Choices was created with the intention of providing the Rockford community with good food and a unique shopping environment.

What does “good food” mean at Choices?

You can shop with confidence at Choices knowing every product on our shelves has been carefully selected using a demanding set of standards and has been personally screened by our managers for artificial ingredients, harmful chemicals, and preservatives. There are a number of criteria we use to evaluate products before they make their way onto our shelves, and here are a few of the attributes that we value.

• organic

• Non-GMO

• locally or regionally produced

• grass fed

• humanely treated animals

• sustainably produced

• minimally processed

• special diet and allergy options

• artisan food products

Click here to learn more about our standards.

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has."

— Margaret Mead

1. Service:  If you have a question or need help, we have a knowledgeable, friendly staff who make sure everyone that enters our store receives top notch service, feels welcome, and feels Choices is their very own neighborhood market!

2. Certified Organic: The organic certification keeps harmful herbicides and pesticides out of our food system while also employing farming practices that improve both soil health and carbon sequestration. This certification also prohibits the use of GMOs.

3. Non-GMO Project Verified: This certification keeps genetically modified organisms out of our food supply. When you see this certification on a product, that means it has gone through rigorous evaluation and testing to make sure that no GMOs are present. You can learn more about GMOs and this organization by clicking here.

4. Local:  We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

5. Fair Trade:  We want the proceeds from the products we sell to benefit the communities in which the ingredients were grown and produced, both in the form of supporting educational programs and fair wages.

6. Choices:  Every customer comes to us at a different place in their journey toward a healthier lifestyle. We offer a variety of clean products to meet our customers’ needs across the continuum.  We prefer organic, but if we are not able to find a suitable organic or non-GMO product to fill a category need in our store, then we’ll choose the healthiest option with the cleanest ingredients.

What does it mean to be part of the 815 community?

At Choices, we believe it means supporting the people of our city. This is how it looks:

1. We support local farmers.

2. We give back to the community. Click here to learn more about our Pay It Forward Reusable Bag Program.

3. We offer many free events encouraging and inspiring everyone with simple ways to live a healthier life. Click here to see upcoming events.

4. And yes, we offer affordable options to keep you on budget:

   *monthly sales competitive with even the large grocery chains Click here to see our current sales flyer.

   *A bulk department featuring a variety of grains, beans, nuts, coffee, tea and spices

   *and our own independent value brand, Cadia, with every day value pricing

All of this, so you can feel great about supporting a small local grocer that has the health & budget of our city at the heart of what we do.