Welcome to Choices Natural Market. We are unlike any other store in Rockford and it is obvious from the moment you walk through the door. There is a relaxed, positive vibe. We see you and we listen to you. Choices was created with the intention of providing the Rockford community with good food and a unique shopping environment.

What does “good food” mean at Choices?

You can shop with confidence at Choices knowing every product on our shelves has been carefully selected using a demanding set of standards and has been personally screened by our managers for artificial ingredients, harmful chemicals, and preservatives. There are a number of criteria we use to evaluate products before they make their way onto our shelves, and here are a few of the attributes that we value.

• Organic and Non-GMO

• Locally or Regionally Produced

• Grass Fed

• Humanely Treated Animals

• Sustainably Produced

• Minimally Processed

• Special Diet and Allergy Options

• Artisan Food Products